Etisalat Nigeria To Trade As 9Mobile

Etisalat Nigeria has bowed to pressures from the Etisalat Group to rebrand.  The telco will now trade as 9Mobile and this information is from the grapevine.

Details of the name change are sketchy, but GutsyPen4ICTD learns that the new name resonates with the stakeholders as it has connection with the 0809 that the brand launched with which gels with its promise to uphold everything Nigerian!

Earlier today, we engaged with the Managing Director and Chief Executive of the firm, Boye Olusanya, who, in a friendly revert said: “Thanks.  I am sure we will catch up soon.”

It is not clear whether the catching up has to do with interfacing with our reporter or attempts by the new management to tidy up things at the embattled telco.

The Etisalat Group as part of their exit plans gave Eisalat Nigeria three weeks within which to cease using the Etisalat name.